I am a creative professional who turns ideas into complete visual systems. My ground is the intersection of design and technology: I direct a brand's identity, design the interface its users move through, and then write the code that stands it up.
That dual competence is my signature. I have led creative teams, headed research and development areas, and redesigned entire operational processes. I know what it costs to produce an idea — in budget, in time, and on the shop floor — because I have been on both sides of the table.
Today I co-coordinate communications for Grupo Participa Juárez and run Moonshape, my creative studio, where every brand gets direct attention from start to finish.
Career path
Eight years building brands and systems.
2025 — Present
Co-coordinator · Communications Department
Creative
Grupo Participa Juárez
Ciudad Juárez, MX
I lead the communications department's digital design, covering development, advertising, marketing and outreach strategy.
End-to-end digital design: campaign identity, graphic pieces and content across all of the group's channels.
Development and maintenance of the web platforms the group uses to reach the public.
Digital advertising and marketing planning: media buying, audience segmentation and reach measurement.
Outreach strategies that translate complex topics into clear, actionable messages.
Creative Direction
Digital Design
Web Development
Marketing
Outreach
2023 — Present
Founder & Creative Director
Creative
Moonshape Soluciones Digitales
Ciudad Juárez, MX
My own creative studio. I design and build brand identities, websites and interactive software for clients across industries.
Full creative direction: from brand concept to identity manual and design system.
Custom website and application design and development, with obsessive attention to visual detail.
Direct client contact through the whole process, no middlemen: from idea to launch.
Branding
Creative Direction
UI/UX
Web Development
2024 — 2025
Process Analyst
Total Gas
Ciudad Juárez, MX
Evaluated, designed, optimized and documented core processes to improve operational efficiency and reduce cost.
Implemented continuous improvement methodologies — Lean, Six Sigma and BPM — on existing production processes.
Led bottleneck identification and analysis, with solutions that directly impacted productivity.
Documented processes and defined control KPIs to ensure quality standards compliance.
Lean
Six Sigma
BPM
KPIs
2022 — 2024
R&D Head Lead · Artist
Creative
TSC Miami · Monster Digital
Miami, FL, USA
Led the research and development area, directing a team of researchers and engineers toward innovative production solutions.
Directed a multidisciplinary team of researchers and engineers aligned with the company's strategic objectives.
Developed production processes for industrial-grade Kornit and M&R equipment, from prototype to production line.
As an artist, executed screen print art separation — vector, gradient and photorealistic — up to 16 colors.
Cultivated partnerships with external partners, academic institutions and industry experts to sustain innovation.
R&D
Graphic Arts
Leadership
Kornit
M&R
2020 — 2022
Creative Director
Creative
Franquicia Pollo Feliz MX
Mexico
Led and inspired the creative team of a national franchise, overseeing the entire process from concept to final execution.
Oversaw every stage of the creative process, ensuring the work exceeded client expectations.
Facilitated brainstorming sessions and directed designers and copywriters to turn concepts into visual narratives.
Analyzed market trends and competitor strategy to keep the brand ahead of the curve.
Managed the creative budget: resource allocation, cost estimation and timeline planning.
Creative Direction
Campaigns
Leadership
Budget
2018 — 2020
UX/UI Designer
APPS Research Lab
Ciudad Juárez, MX
Improved digital product usability and satisfaction through intuitive, easy-to-use interfaces.
Conducted user research and built wireframes and navigable prototypes.
Collaborated with cross-functional teams to align design with user needs and business goals.
Optimized the end-to-end experience: first interactions, navigation and information architecture.
UX Research
Wireframes
Prototypes
UI
Skills
Creative and technical, in the same person.
Design & Creative Direction
Creative direction95%
Brand identity & branding95%
UI/UX design & prototyping90%
Advertising & campaigns90%
Design quality control90%
Illustration & digital art85%
Editorial design & corporate assets85%
User research80%
Development & Technology
HTML5 · CSS3 · SASS · JavaScript95%
PHP & Laravel90%
MySQL · SQL · MongoDB85%
Vue.js & Bootstrap85%
ERP & SaaS solutions85%
Flutter · React Native · Xamarin75%
C# · C++ · Python · Java75%
Web & hosting maintenance85%
Production & Graphic Arts
An uncommon technical specialty: I know design's physical production, not just the screen.
Screen print art separation (up to 16 colors)95%
Kornit Avalanche · ATLAS MAX · ATLAS POLY · Apollo90%
M&R Digital Squeegee · Gauntlet · Polaris90%
DTF printing — M&R Quatro85%
Traditional screen printing & pre-press90%
Vector, gradient and photorealistic art95%
Process & Leadership
Leadership & team management95%
Lean · Six Sigma · BPM85%
Workflow analysis & mapping90%
Project management90%
Financial & budget management85%
KPIs & control metrics85%
Continuous improvement (Kaizen)85%
Technical documentation90%
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
Figma
Adobe XD
CorelDRAW
Blender
VS Code
Git
Laravel
Docker
Figma Dev Mode
Education
Where I trained.
Bachelor's Degree in Interactive Media Digital Design
Universidad Autónoma de Ciudad Juárez (UACJ)
5 years
Training in design, programming, UX and multimedia production with a focus on interactive technologies.
Complete primary and secondary education
Colegio Alejandro Magno
Kindergarten › Primary › Middle School › High School.
